Archive for the ‘commercial’ Category

Monday, June 9th, 2014

Design: UPA Done Right

UPA Done Right

John Kricfalusi’s blog, "All Kinds Of Stuff" continues to be the most information packed and eye opening animation resource on the internet. If you haven’t visited it lately, you’ll want to check out the series of posts John has been writing on the impact of UPA on animation. I guarantee that you’ve never heard these sorts of opinions anywhere else, and once you digest the concepts, you’ll never look at a UPA cartoon the same again.

UPA Done Right

Here is just a sample of what John has to say…

If you don’t know cartoon history and you just grew up watching Cartoon Network, you might think that this flat stuff is something new and “hip”. It’s not. It’s much older than UPA, and the more graphic styles in cartoons before UPA didn’t come with the wimpy trappings. Because of our association with UPA’s beginnings, we assume that when we do something in a graphic style, we have to also carry over all the other attributes that came with UPA’s particular cartoon vision- the blandness, the wimpy world view, the snootiness.

UPA Done Right

People usually don’t analyze or break apart the elements that make up something they like. If we like it we assume that every ingredient in it is equally good. Then when we develop our own styles, we copy the bad with the good. That’s what we need ANALYSIS for!

Like many artists, I have tons of influences. There are lots of things that inspire me. I try to figure out why they do and I break them down into their separate ingredients. I then decide which ingredients are the ones that are useful and discard the others that might have just come along with it, but don’t actually add anything. There are good things about UPA and Disney- Tex Avery combined them and added his own world view to them and made cartoons more entertaining than either style.

UPA Done Right

John’s comments cut like a sword through the “design for design’s sake” school of animation. He cites Tex Avery as the one cartoon director who was able to incorporate modern design sensibilities, while still maintaining the entertainment value and humor of classic cartoons. He’s dead right. This post reminded me of my favorite series of commercials… which were directed by Avery at Cascade studios and animated by Rod Scribner.

UPA Done Right

Not only is the character design modern in the "UPA style" but the movement has been stylized in a complementary manner. Why don’t the current "Flat" cartoons move like this?!

UPA Done Right

KoolAid Spots (Cascade/ca.1960)
(Quicktime 7 / 6.8 megs)

UPDATE: I was browsing through Cartoon Modern today, and I found a post that Amid did last Summer that perfectly encapsulates my thoughts about the importance of animation even in stylized cartoons…

The Importance of "Animation" in Animaton Design

One of the hardest things to get across when discussing animation design is that it’s not just about character designers, layout artists and background painters. The animator is a critical member of the design team….

The primary reason, in my opinion, that so much of today’s stylized animation rings hollow is because nobody ever follows through on the animation. Regardless of whether a show is animated traditionally overseas or if it’s done in Flash, most contemporary TV series creators think their job is done once they’ve created a pretty model sheet and slapped on a bit of color styling. These few stills illustrate however that model sheets are often the least important aspect of stylized animation– what the animator does with those designs is what truly counts.

Exactly! Great animators like Bill Littlejohn, Rod Scribner and Grim Natwick moved these kinds of designs in unique and stylized ways.

This post is causing quite a ruckus over at Michael Sporn’s blog. Check out Michael’s post titled Aaargh. In particular, read the comments. Here’s a real doozy…

Not everything has to look or move gorgeously to be good or artful. That’s one of the dumbest, scariest suggestions I’ve heard anyone make in animation circles.

Yow! Do people really think lousy animation is artistic?!

Cartoon Brew has jumped into… The Great UPA Debate. Will Finn (check out his great new blog, small room) writes…

I see Steve Worth’s point about Kool-Aid ads and such, where perfectly admirable work is overlooked because it wasn’t in the service of "Art witha a capital A". Animators who want to evaluate work on a technique level should be able to appreciate that wherever they find it and not just where the intelligentsia have enshrined it with a golden frame.

Let the debate continue!

Stephen Worth
Director
Animation Resources

Animated CartoonsAnimated Cartoons

This posting is part of the online Encyclopedia of Cartooning under the subject heading, Animation.
TheoryTheory

This posting is part of a series of articles comprising an online exhibit entitled Theory.

Friday, April 11th, 2014

Commercials: Bob Kurtz Commercials

Bob Kurtz Commercials

Not long ago, we had a visit from Director/Story Man/Designer Bob Kurtz. Bob started out working on The Alvin Show, Roger Ramjet and Linus the Lionhearted, and went on to a long and distinguished career directing commercials. He was kind enough to contribute copies of his commercials to our collection, and promised to come back again soon to do a taped interview for the blog. In the meantime, check out this reel of great commercials from Kurtz & Friends…

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Kurtz & Friends Historical Reel (1970s-80s)
(Quicktime 7 / 37.2 megs)

Many thanks to Bob Kurtz for stopping by and sharing this with us.

Stephen Worth
Director
Animation Resources

Animated CartoonsAnimated Cartoons

This posting is part of the online Encyclopedia of Cartooning under the subject heading, Animation.

Monday, December 2nd, 2013

Exhibit: Grim Natwick Post-UPA Commercials

Grim Natwick Commercials

Grim Natwick CommercialsGrim Natwick CommercialsGrim Natwick was a remarkable man. It’s mind-blowing to realize that the same man who animated Mariutch and Swing, You Sinners in 1930 animated Sonny the Coo Coo Bird three decades later! These drawings are from Grim’s estate, and they cover his years in New York in the late 1950s and early 60s. These sketches are the work of Tissa David working from Grim’s rough poses. If you know anything about these spots, please post it in the comments section below.

Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials
Holsum Bread / Robert Lawrence Prods.

Grim Natwick Commercials
Holsum Bread / Robert Lawrence Prods.

Grim Natwick Commercials
Grim Natwick Commercials
Cocoa Puffs / Ray Favata Prods.

Grim Natwick Commercials
Cocoa Puffs / Ray Favata Prods.

Grim Natwick Commercials
"Peter Cottontail" ca. early 1950s, UPA New York

Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials

If you like these drawings, Michael Sporn has more Grim Natwick sketches from this period in his Splog…

Grim Cheerios Ruffs 1
Grim Cheerios Ruffs 2

Stephen Worth
Director
Animation Resources

TheoryGrim Natwick

This posting is part of an online exhibit entitled Grim Natwick’s Scrapbook.