Previously, I posted galleries of images of lobby cards by the master Mexican caricaturist Ernesto Garcia Cabral. Today, I’m presenting a group of images from a variety of science fiction, horror and adventure films released in Mexico. In many cases, these cards are a lot more entertaining than the movies they’re advertising. Every one of them makes me curious to see what the movie is all about, which shows that the lobby card is doing its job. It’s a shame that lobby cards have gone the way of the dodo in this age of cinema multiplexes and mall theaters.
But that isn’t all that seems to have been lost. Check out how these images exude the essence of the fantastic. Science fiction movies today are generally ugly and mundane compared to these crazy creatures and bizarre locales. Instead of cramped, cluttered shoeboxes flying through space, rocket ships should be streamlined and beautiful. The future should be strange and alien, not urban and post-apocalyptic. Creatures should be shocking and otherworldly too. Movies today could use a double dose of fun.
And here’s a batch of miscellaneous cards that use cartoons to sell a wide variety of films…
This posting is part of a series of articles comprising an online exhibit spotlighting Illustration.