Archive for the ‘ed benedict’ Category

Monday, July 20th, 2015

RefPack 005: Download Penn Mutual Insurance Industrial Film


REFPACK 005
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July-August 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Penn Mutual

Penn Mutual:
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100 Years of Security

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Paul Fennel Studios (ca. 1948)

Continuing our series of rare industrial films by the Paul Fennell Studios, here is an animated film about the history of insurance in America. Fennell was insured by Penn Mutual, and he pitched his agent with the idea of doing an animated film for their annual report to stockholders. The company liked the idea, so Fennell quickly set up a studio and hired Ed Benedict away from Disney to do design and layout. They continued to work together on commercials and industrial films until the late 1950s.

This film does a good job of turning technical subjects that could easily become tedious into interesting and entertaining film action. It displays Fennell’s experience producing instructional films for the government during WWII, and combined with Benedict’s clear, focused layouts, it is a perfect model of animation as an instructional medium.

REFPACK005: Penn Mutual: 100 Years of Security
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M4V Video File / 17:32
364 MB Download


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Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials


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Sample RefPack

Thursday, July 16th, 2015

RefPack 005: Download Schmidt’s Beer Commercials Designed By Ed Benedict


REFPACK 005
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July-August 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Schmidt's Beer Commercial Reel

Schmidt’s Beer Commercial Reel
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Paul Fennell Studios (ca. 1956)

It isn’t often that you have the opportunity to follow the development of a television advertising campaign from beginning to end, but this is one of those rare occasions. Ed Benedict designed a series of spots for Schmidt’s Beer with director Paul Fennell in the mid-1950s. This reel is a complete collection of spots that chart a fascinating evolution. The pitch becomes focused, and Benedict’s style evolves from round cute animals, to simple stick figures, all the way to hyper stylized characters similar to his designs for Tex Avery’s “Field and Scream”. Benedict’s layouts in these spots are brilliant, and even though Fennell’s animation is by necessity simple due to the limitations of television budgets, it is still rhythmic, snappy and very fun.

This reel of animated commercials produced by the Paul Fennell Studios includes spots that haven’t been seen in over 75 years. We thank the family of Paul Fennell for sharing them with us.

REFPACK005: Schmidt’s Beer Commercials
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M4V Video File / 20:15
439 MB Download


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Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials


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Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

Tuesday, March 10th, 2015

MEMBERS ONLY: Tuberculosis Industrial Film (1945)


REFPACK 003
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March-April 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please consider JOIN ANIMATION RESOURCES. It’s well worth it.

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Tuberculosis Industrial Film

Tuberculosis: You Can Help
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Paul Fennell Studios (ca. 1945)

Industrial films are fascinating to study. Their primary purpose was to educate and inform, but they also needed to hold the audience’s interest. Animation provided the perfect balance of function and fun. These films were designed with a very specific audience in mind, and were ephemeral films- after their audience had been reached with the message, the films were no longer needed. For this reason, only a small fraction of the number of industrial films produced over the years survive. Budgets were very low and schedules were short. Dialogue, music and design had to carry the show.

REFPACK003: TUBERCULOSIS
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M4V Video File / 9:54
199 MB Download


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Tuberculosis Industrial Film
Tuberculosis Industrial Film
Tuberculosis Industrial Film
Tuberculosis Industrial Film
Tuberculosis Industrial Film


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Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack