Archive for the ‘commercial’ Category

Thursday, July 16th, 2015

RefPack 005: Download Schmidt’s Beer Commercials Designed By Ed Benedict


REFPACK 005
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July-August 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Schmidt's Beer Commercial Reel

Schmidt’s Beer Commercial Reel
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Paul Fennell Studios (ca. 1956)

It isn’t often that you have the opportunity to follow the development of a television advertising campaign from beginning to end, but this is one of those rare occasions. Ed Benedict designed a series of spots for Schmidt’s Beer with director Paul Fennell in the mid-1950s. This reel is a complete collection of spots that chart a fascinating evolution. The pitch becomes focused, and Benedict’s style evolves from round cute animals, to simple stick figures, all the way to hyper stylized characters similar to his designs for Tex Avery’s “Field and Scream”. Benedict’s layouts in these spots are brilliant, and even though Fennell’s animation is by necessity simple due to the limitations of television budgets, it is still rhythmic, snappy and very fun.

This reel of animated commercials produced by the Paul Fennell Studios includes spots that haven’t been seen in over 75 years. We thank the family of Paul Fennell for sharing them with us.

REFPACK005: Schmidt’s Beer Commercials
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M4V Video File / 20:15
439 MB Download


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Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials


MEMBERS LOGIN To Download Video

JOIN TODAY To Access Members Only Content


Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

Monday, July 6th, 2015

Commercials: Bob Kurtz Commercials

Bob Kurtz Commercials

Not long ago, we had a visit from Director/Story Man/Designer Bob Kurtz. Bob started out working on The Alvin Show, Roger Ramjet and Linus the Lionhearted, and went on to a long and distinguished career directing commercials. He was kind enough to contribute copies of his commercials to our collection, and promised to come back again soon to do a taped interview for the blog. In the meantime, check out this reel of great commercials from Kurtz & Friends…

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Kurtz & Friends Historical Reel (1970s-80s)
(Quicktime 7 / 37.2 megs)

Many thanks to Bob Kurtz for stopping by and sharing this with us.

Stephen Worth
Director
Animation Resources

Animated CartoonsAnimated Cartoons

This posting is part of the online Encyclopedia of Cartooning under the subject heading, Animation.

Friday, March 6th, 2015

MEMBERS ONLY: Cereal Commercial Reel (early 1950s)


REFPACK 003
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March-April 2015

MEMBERS LOGIN To Download

JOIN TODAY To Access Members Only Content

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please consider JOIN ANIMATION RESOURCES. It’s well worth it.

DVD QUALITY VIDEO:
Download Page
Cereal Commercial Reel

Cereal Commercial Reel
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Paul Fennell Studios (ca. early 1950s)

Paul Fennell was a pioneer of animated advertising. As early as 1939 he was animating the Kelloggs elves- Snap, Crackle and Pop, and continued to direct commercials starring the trio through the 1950s. In addition, this reel of animated cereal commercials features Cheerios spots with brilliant layouts by Ed Benedict. The design and clever limited animation of these commercials foreshadow the style of Hanna-Barbera’s early television series.

REFPACK003: CEREAL COMMERCIALS
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M4V Video File / 13:01
262 MB Download


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Cereal Commercial Reel
Cereal Commercial Reel
Cereal Commercial Reel
Cereal Commercial Reel
Cereal Commercial Reel


MEMBERS LOGIN To Download

JOIN TODAY To Access Members Only Content


Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack