Archive for the ‘commercial’ Category

Friday, July 29th, 2016

Video Store: DOWNLOAD 1950s CEREAL COMMERCIALS Designed By Ed Benedict!

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In March 2015, they were able to download this commercial demo reel full of great cereal commercials from the 1950s. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.


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Cereal Commercial Reel

Cereal Commercial Reel
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Paul Fennell Studios (ca. early 1950s)

Paul Fennell was a pioneer of animated advertising. As early as 1939 he was animating the Kelloggs elves- Snap, Crackle and Pop, and continued to direct commercials starring the trio through the 1950s. In addition, this reel of animated cereal commercials features Cheerios spots with brilliant layouts by Ed Benedict. The design and clever limited animation of these commercials foreshadow the style of Hanna-Barbera’s early television series.

REFPACK003: CEREAL COMMERCIALS
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M4V Video File / 13:01
262 MB Download


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Cereal Commercial Reel
Cereal Commercial Reel
Cereal Commercial Reel
Cereal Commercial Reel
Cereal Commercial Reel


CLICK TO BUY THIS VIDEO DOWNLOAD


Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack


JOIN TODAY To Access Members Only Content


Wednesday, July 20th, 2016

Video Store: Download A Reel Of Late 30s Theatrical Animated Commercials

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In July 2015, they were able to download this reel of early theatrical commercials. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.


CLICK TO BUY THIS VIDEO DOWNLOAD


DVD QUALITY VIDEO:
Download Page
Fennell Theatrical Commercial Reel

Theatrical Commercial Reel
Download Page
Paul Fennell Studios (ca. 1938-1939)

Ed Benedict was a pioneer of using animation for advertising. In 1937, Benedict animated on a Walter Lantz cartoon sponsored by Ipana Toothpaste, and it gave him an idea. Along with Jerry Brewer, he pitched Richfield Oil with the idea of projecting animated commercials on billboards in busy downtown areas, synchronized to the flow of traffic. The project fell through, but Benedict and Brewer continued to pick up commercial work, producing promotional short subjects with musical themes for theatrical release.

In 1939, Benedict began freelancing for Cartoon Films Ltd, which was built from the studio and remaining staff of the old Ub Iwerks cartoon studio in Beverly Hills. Along with director Paul Fennell, Benedict designed and animated a series of one minute cartoons for clients like Shell Oil and Rinso Soap. These cartoons were provided to theaters at no charge, and the production of the animation was underwritten by the sponsor. However independent theaters were few and far between. Most were locked into block booking contracts, where they could only run the films supplied to them by the studio with whom they were affiliated. Cartoon Films’ animated commercials got squeezed out of the market, and Fennell and Benedict went their separate ways. In the late 1940s, Ed returned to Fennell’s studio and picked up where he left off, designing industrial films and animated commercials designed for the new medium of television.

This reel of animated commercials produced by Cartoon Films Ltd. includes films that haven’t been seen in over 75 years. We thank the family of Paul Fennell and Animation Resources Advisory Board Member Steve Stanchfield for sharing them with us.

REFPACK004: Theatrical Commercials
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M4V Video File / 16:18
344 MB Download


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Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel


CLICK TO BUY THIS VIDEO DOWNLOAD


Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack


JOIN TODAY To Access Members Only Content


Monday, May 16th, 2016

Exhibit: Grim Natwick Post-UPA Commercials

Grim Natwick Commercials

Grim Natwick CommercialsGrim Natwick CommercialsGrim Natwick was a remarkable man. It’s mind-blowing to realize that the same man who animated Mariutch and Swing, You Sinners in 1930 animated Sonny the Coo Coo Bird three decades later! These drawings are from Grim’s estate, and they cover his years in New York in the late 1950s and early 60s. These sketches are the work of Tissa David working from Grim’s rough poses. If you know anything about these spots, please post it in the comments section below.

Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials
Holsum Bread / Robert Lawrence Prods.

Grim Natwick Commercials
Holsum Bread / Robert Lawrence Prods.

Grim Natwick Commercials
Grim Natwick Commercials
Cocoa Puffs / Ray Favata Prods.

Grim Natwick Commercials
Cocoa Puffs / Ray Favata Prods.

Grim Natwick Commercials
"Peter Cottontail" ca. early 1950s, UPA New York

Grim Natwick Commercials
Grim Natwick Commercials
Grim Natwick Commercials

If you like these drawings, Michael Sporn has more Grim Natwick sketches from this period in his Splog…

Grim Cheerios Ruffs 1
Grim Cheerios Ruffs 2

Stephen Worth
Director
Animation Resources

TheoryGrim Natwick

This posting is part of an online exhibit entitled Grim Natwick’s Scrapbook.