Archive for the ‘commercial’ Category

Wednesday, August 19th, 2015

Design: UPA Done Right

UPA Done Right

John Kricfalusi’s blog, "All Kinds Of Stuff" continues to be the most information packed and eye opening animation resource on the internet. If you haven’t visited it lately, you’ll want to check out the series of posts John has been writing on the impact of UPA on animation. I guarantee that you’ve never heard these sorts of opinions anywhere else, and once you digest the concepts, you’ll never look at a UPA cartoon the same again.

UPA Done Right

Here is just a sample of what John has to say…

If you don’t know cartoon history and you just grew up watching Cartoon Network, you might think that this flat stuff is something new and “hip”. It’s not. It’s much older than UPA, and the more graphic styles in cartoons before UPA didn’t come with the wimpy trappings. Because of our association with UPA’s beginnings, we assume that when we do something in a graphic style, we have to also carry over all the other attributes that came with UPA’s particular cartoon vision- the blandness, the wimpy world view, the snootiness.

UPA Done Right

People usually don’t analyze or break apart the elements that make up something they like. If we like it we assume that every ingredient in it is equally good. Then when we develop our own styles, we copy the bad with the good. That’s what we need ANALYSIS for!

Like many artists, I have tons of influences. There are lots of things that inspire me. I try to figure out why they do and I break them down into their separate ingredients. I then decide which ingredients are the ones that are useful and discard the others that might have just come along with it, but don’t actually add anything. There are good things about UPA and Disney- Tex Avery combined them and added his own world view to them and made cartoons more entertaining than either style.

UPA Done Right

John’s comments cut like a sword through the “design for design’s sake” school of animation. He cites Tex Avery as the one cartoon director who was able to incorporate modern design sensibilities, while still maintaining the entertainment value and humor of classic cartoons. He’s dead right. This post reminded me of my favorite series of commercials… which were directed by Avery at Cascade studios and animated by Rod Scribner.

UPA Done Right

Not only is the character design modern in the "UPA style" but the movement has been stylized in a complementary manner. Why don’t the current "Flat" cartoons move like this?!

UPA Done Right

KoolAid Spots (Cascade/ca.1960)
(Quicktime 7 / 6.8 megs)

UPDATE: I was browsing through Cartoon Modern today, and I found a post that Amid did last Summer that perfectly encapsulates my thoughts about the importance of animation even in stylized cartoons…

The Importance of "Animation" in Animaton Design

One of the hardest things to get across when discussing animation design is that it’s not just about character designers, layout artists and background painters. The animator is a critical member of the design team….

The primary reason, in my opinion, that so much of today’s stylized animation rings hollow is because nobody ever follows through on the animation. Regardless of whether a show is animated traditionally overseas or if it’s done in Flash, most contemporary TV series creators think their job is done once they’ve created a pretty model sheet and slapped on a bit of color styling. These few stills illustrate however that model sheets are often the least important aspect of stylized animation– what the animator does with those designs is what truly counts.

Exactly! Great animators like Bill Littlejohn, Rod Scribner and Grim Natwick moved these kinds of designs in unique and stylized ways.

This post is causing quite a ruckus over at Michael Sporn’s blog. Check out Michael’s post titled Aaargh. In particular, read the comments. Here’s a real doozy…

Not everything has to look or move gorgeously to be good or artful. That’s one of the dumbest, scariest suggestions I’ve heard anyone make in animation circles.

Yow! Do people really think lousy animation is artistic?!

Cartoon Brew has jumped into… The Great UPA Debate. Will Finn (check out his great new blog, small room) writes…

I see Steve Worth’s point about Kool-Aid ads and such, where perfectly admirable work is overlooked because it wasn’t in the service of "Art witha a capital A". Animators who want to evaluate work on a technique level should be able to appreciate that wherever they find it and not just where the intelligentsia have enshrined it with a golden frame.

Let the debate continue!

Stephen Worth
Director
Animation Resources

Animated CartoonsAnimated Cartoons

This posting is part of the online Encyclopedia of Cartooning under the subject heading, Animation.
TheoryTheory

This posting is part of a series of articles comprising an online exhibit entitled Theory.

Thursday, July 16th, 2015

RefPack 005: Download Schmidt’s Beer Commercials Designed By Ed Benedict


REFPACK 005
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July-August 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Schmidt's Beer Commercial Reel

Schmidt’s Beer Commercial Reel
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Paul Fennell Studios (ca. 1956)

It isn’t often that you have the opportunity to follow the development of a television advertising campaign from beginning to end, but this is one of those rare occasions. Ed Benedict designed a series of spots for Schmidt’s Beer with director Paul Fennell in the mid-1950s. This reel is a complete collection of spots that chart a fascinating evolution. The pitch becomes focused, and Benedict’s style evolves from round cute animals, to simple stick figures, all the way to hyper stylized characters similar to his designs for Tex Avery’s “Field and Scream”. Benedict’s layouts in these spots are brilliant, and even though Fennell’s animation is by necessity simple due to the limitations of television budgets, it is still rhythmic, snappy and very fun.

This reel of animated commercials produced by the Paul Fennell Studios includes spots that haven’t been seen in over 75 years. We thank the family of Paul Fennell for sharing them with us.

REFPACK005: Schmidt’s Beer Commercials
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Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials


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Sample RefPack

Monday, July 6th, 2015

Commercials: Bob Kurtz Commercials

Bob Kurtz Commercials

Not long ago, we had a visit from Director/Story Man/Designer Bob Kurtz. Bob started out working on The Alvin Show, Roger Ramjet and Linus the Lionhearted, and went on to a long and distinguished career directing commercials. He was kind enough to contribute copies of his commercials to our collection, and promised to come back again soon to do a taped interview for the blog. In the meantime, check out this reel of great commercials from Kurtz & Friends…

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Bob Kurtz Commercials

Kurtz & Friends Historical Reel (1970s-80s)
(Quicktime 7 / 37.2 megs)

Many thanks to Bob Kurtz for stopping by and sharing this with us.

Stephen Worth
Director
Animation Resources

Animated CartoonsAnimated Cartoons

This posting is part of the online Encyclopedia of Cartooning under the subject heading, Animation.