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REFPACK008: Download An Automotive Product Commercial Reel From The 50s


REFPACK 008
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January-February 2016

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Beer Commercial Reel

Automotive Commercial Reel
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Paul Fennell Studios (ca. mid 1950s)

As our members already know, the Paul Fennell Studio was a pioneer in animated television advertising. This time, we are featuring two commercial reels from the mid 1950s.

This commercial reel deals with automotive products- tires, gasoline, motor oil… The Shell gasoline commercial designed by Ed Benedict is a real standout with infectious music and animation. Spots like this certainly wouldn’t get tiresome upon repeated viewings. If you compare the Shell Motor Oil spot to our earlier reel of 1940 theatrical commercials, you will see how Fennell repeated and updated certain concepts from his earliest advertising cartoons.

Because of the ephemeral nature of commercials from the early days of television, these prints may be the last surviving copies of these films in existence. Animation Resources thanks the family of Paul Fennell for sharing these with us.

REFPACK008: Automotive Commercial Reel
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M4V Video File / 8:10
109 MB Download



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Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials


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Sample RefPack

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