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Wednesday, July 20th, 2016

Video Store: Download A Reel Of Late 30s Theatrical Animated Commercials

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In July 2015, they were able to download this reel of early theatrical commercials. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.

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DVD QUALITY VIDEO:

Fennell Theatrical Commercial Reel

Theatrical Commercial Reel

Paul Fennell Studios (ca. 1938-1939)

Ed Benedict was a pioneer of using animation for advertising. In 1937, Benedict animated on a Walter Lantz cartoon sponsored by Ipana Toothpaste, and it gave him an idea. Along with Jerry Brewer, he pitched Richfield Oil with the idea of projecting animated commercials on billboards in busy downtown areas, synchronized to the flow of traffic. The project fell through, but Benedict and Brewer continued to pick up commercial work, producing promotional short subjects with musical themes for theatrical release.

In 1939, Benedict began freelancing for Cartoon Films Ltd, which was built from the studio and remaining staff of the old Ub Iwerks cartoon studio in Beverly Hills. Along with director Paul Fennell, Benedict designed and animated a series of one minute cartoons for clients like Shell Oil and Rinso Soap. These cartoons were provided to theaters at no charge, and the production of the animation was underwritten by the sponsor. However independent theaters were few and far between. Most were locked into block booking contracts, where they could only run the films supplied to them by the studio with whom they were affiliated. Cartoon Films’ animated commercials got squeezed out of the market, and Fennell and Benedict went their separate ways. In the late 1940s, Ed returned to Fennell’s studio and picked up where he left off, designing industrial films and animated commercials designed for the new medium of television.

This reel of animated commercials produced by Cartoon Films Ltd. includes films that haven’t been seen in over 75 years. We thank the family of Paul Fennell and Animation Resources Advisory Board Member Steve Stanchfield for sharing them with us.

REFPACK004: Theatrical Commercials

M4V Video File / 16:18
344 MB Download

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Posted in commercial, ed benedict, paul fennell, store | Comments Off on Video Store: Download A Reel Of Late 30s Theatrical Animated Commercials

Tuesday, July 19th, 2016

Animation Resources Facebook Fundraisers

Animation Resources is pleased to have been chosen to be a part of Facebook’s Fundraisers program. This program allows YOU to create fundraising campaigns to support the work of Animation Resources and share them with all of your Facebook friends. You can set a goal, post updates on your campaign’s progress, and offer perks… say for instance, if someone donates a certain amount of money you will draw a caricature of them or share a web comic you have created. It’s fun and all of the proceeds go to support the projects of Animation Resources.

But that’s not all… Animation Resources has always rewarded its volunteers with a complimentary Volunteer Membership in return for their hard work. This allows our local team to access the Members Only Download Page and participate in all of Animation Resources’ events and projects at no cost. Now we are extending this offer to our friends on social media who organize a Facebook Fundraiser for us. If you create and manage a fundraiser that reaches its goal of $100, we will award you a FREE one year Volunteer Membership in Animation Resources!

It’s easy to start… Here’s how:

Go to the Animation Resources Fundraisers Page… https://www.facebook.com/animationresources.org/fundraisers
Click on the blue "Create Fundraiser" button in the upper right.
Upload an image to represent your campaign, think of a title, and write a story giving people a compelling reason to support Animation Resources. (You can get ideas for what to write by reading the "About" section at the top of the left hand sidebar of our website.) Specify $100 as your goal, click “Create” and you are off and rolling.
Promote your Fundraiser campaign to help it reach its goal, and Animation Resources will help you along the way by sharing your posts in our social media network. Share your favorite images and articles from the Animation Resources website with your friends and tell them what you’ve learned. Post your studies and we will share them with other artists all over the world. Let everyone know how much you appreciate the terrific resources we provide to the online animation community each and every day!
When your Fundraiser reaches its goal of $100, we will set up a complimentary Volunteer Membership for you. Be a part of our loyal group of volunteers. They’re the ones that make it all happen!

Everything you see on the Animation Resources website and all of our events and activities are created by volunteers just like you. Roll up your sleeves and get involved by creating a Facebook Fundraiser! We all appreciate your support.

If you’d like to see an example of what a Facebook Fundraiser looks like, take a look at our "Sponsor A Student" fundraiser… https://www.facebook.com/donate/10154248398857348/.

Posted in facebook, fundraising | Comments Off on Animation Resources Facebook Fundraisers

Tuesday, July 12th, 2016

Visit The Animation Resources Download Store!

The Animation Resources Download Store is back up and updated. If you missed out on some of the e-books and videos in our previous Reference Packs, you will find lots of wonderful things there to buy! Currently there are 10 e-books and 16 videos to choose from. All of the proceeds go to fund the projects of Animation Resources. Thank you for your support!