March 13th, 2026

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RefPack069: Design, Industrial Films and Early Anime

Reference Pack

Every month, Animation Resources shares an amazing Reference Pack with its members. These carefully curated collections consist of e-books packed with high resolution scans video downloads of rare animated films set up for still frame study, as well as podcasts and documentaries— all designed to help you become a better artist. Members will have 30 days to download the current batch of treasures from the Animation Archive A new RefPack will be posted at the beginning of the next month. Bookmark the Members Only Page and remember to check back every month, because when the new month starts, the old downloads go POOF!


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REFPACK069: March 2025

The latest Animation Resources Reference Pack has been uploaded to the server. Here’s a quick overview of what you’ll find when you log in to the Members Only Page

PDF E-BOOK:
Shin-Bijutsukai

Shin-Bijutsukai
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Volume Two
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Those who are well-versed in the history of 19th century European art are aware of the impact that Japanese art had on Western painters. Commodore Matthew Perry inaugurated trade between Europe and Japan in 1854, launching a craze in Europe and America for all things Japanese. The world was delighted to discover a culture with deep roots of tradition that had been previously unknown to Westerners. Artists like Gauguin. Van Gogh, Monet and Renoir adapted the Japanese style to establish the precepts of Impressionism. Many impressionist paintings incorporate the downward tipped perspective of Asian art, as well as the choice of oblique angles and one point perspective. Drapery and floral details were depicted in a flat, graphic style. Portraits were close cropped like Japanese Kabuki images, and the subject matter focused on domestic interiors like Geisha prints, or everyday urban street scenes like the Japanese prints depicting famous sites in Edo. And it wasn’t just painters… Japanese design influenced the jewelry designs of Tiffany and the myriad of applications of design by the British Arts & Crafts movement and French Art Nouveau, from architecture to pottery to sculpture to the graphic arts.

Shin-Bijutsukai

However, the intersection of traditional Japanese design and Western art wasn’t all in one direction. Japanese artists were influenced by art from Europe as well. Before Perry’s expedition to Japan, there were two basic approaches to ukiyo-e (Japanese woodblock printmaking). One was focused on popular culture of the day… actors from Kabuki theater, famous beauties from the restaurants and brothels of Edo, and exaggerated illustrations of folk tales about legendary Samurai warriors. On the other side was art for art’s sake… beautiful imagery of nature based on traditions from Chinese painting. The pop culture prints were viewed as ephemeral, like newspapers; while the art based on nature was intended to be saved and appreciated.

Shin-Bijutsukai

When Westerners came to Japan, they viewed the popular images of beautiful women and warriors as being just as worthy of consideration as fine art, since it mirrored the search for beauty in the female form and the depiction of Biblical and mythological themes in Western art. This caused the Japanese to reappraise what had previously been seen as disposable. At the same time, a flood of images from the West arrived thanks to modern printing techniques. Western perspective began to creep into the prints by Hokusai and others, and aspects of the European Arts & Crafts movement and Art Nouveau began to influence the Japanese prints that had originally influenced those styles.

Shin-Bijutsukai

Art that had up to then been based on traditional Chinese principles began to incorporate the natural organic forms of Nouveau, creating a new form of Japanese art known as Mingei (“people’s crafts”). Initially, Japanese artists working in traditional forms resisted the influence of Europe on their art, but it was a losing battle. The rapid industrialization of Japan, and the effect of Western culture and fashion swept through Japanese society on all levels. In order to preserve their traditions, artists strove to adapt European designs for traditional Japanese purposes.

Japan had a long history of printing design references called hinagata-bon (“pattern books”) which documented and popularized current fashion trends. The first of these appeared in the mid 17th century, but by the end of the 19th century, pattern books experienced a blossoming of popularity due to the inevitable blending of Eastern and Western design. The demand for Japanese prints in the West brought the craftsmanship of woodblock printing to a high level, allowing for complex, full-color imagery. Two big publishing houses, Unsodo and Unkindo began printing magazines known as zuan-cho, which included designs for fabrics, lacquerware, fans, screens, ceramics and other crafts, presented not just for use by artisans, but as art for art’s sake. The British magazine The Studio served a similar purpose. It was responsible for popularizing Art Nouveau in England and America by illustrating a variety of crafts incorporating the style.

Shin-Bijutsukai

At the turn of the 20th century, Unsodo launched the greatest of these zuan-cho magazines, Shin-Bijutsukai, whose title translated means “A New Ocean of Art”. The publication was edited by Furuya Korin and supervised by Kamisaka Sekka. Both taught at the Kyoto City University of the Arts and they were at the forefront of merging Japanese design with Art Nouveau. Other contributors included Kono Bairei, Utagawa Kuniyoshi, and Helen Hyde.

The pages of Shin-Bijustsikai overflow with ideas. At first glance, you might think they are just pretty abstract designs, but looking closely, you can see the way natural animals and plant life are stylized. Abstract forms are used to render volumetric depth, layers overlap with transparencies, and compositions and patterns are brilliantly balanced. The color palettes incorporate light and shade, and textures and gradients are executed expertly by means of complex print making techniques. Along with the earlier publication, Bjutsukai, Unsodo produced dozens of issues consisting of almost 1000 individual woodblock prints. It is amazing to think that all of these images were created by hand using traditional Japanese woodblock carving and printing methods… and even more amazing that the issues were published in large enough print runs to satisfy both the Japanese and European markets.

Shin-Bijutsukai

In the late 1950s, Unsodo undertook the project of organizing and cataloguing all of the original woodblocks in its storehouse. They discovered block sets dating back well over a century, including all of the blocks used to produce Bijutsukai and Shin-Bijutsukai. These blocks were carefully repaired and restored, and along with antique reference copies of the magazines, they were used to produce a limited run of complete sets of both magazines using the finest papers. Animation Resources was fortunate enough to gain access to one of these sets. We have referred to these amazing books and carefully corrected printing errors to produce the ultimate digital set of Bijustsukai, which we will be sharing with our members over the next few years.

Shin-Bijutsukai

Browse these pages for pleasure… or use them as a jumping off place to inspire your own designs. Shin-Bijustsukai is definitely aptly titled as a “new ocean of art”.


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Schmidt's Beer Commercial Reel

Schmidt’s Beer Commercial Reel
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Paul Fennell Studios (ca. 1956)

It isn’t often that you have the opportunity to follow the development of a television advertising campaign from beginning to end, but this is one of those rare occasions. Ed Benedict designed a series of spots for Schmidt’s Beer with director Paul Fennell in the mid-1950s. This reel is a complete collection of spots that chart a fascinating evolution. The pitch becomes focused, and Benedict’s style evolves from round cute animals, to simple stick figures, all the way to hyper stylized characters similar to his designs for Tex Avery’s “Field and Scream”. Benedict’s layouts in these spots are brilliant, and even though Fennell’s animation is by necessity simple due to the limitations of television budgets, it is still rhythmic, snappy and very fun.

This reel of animated commercials produced by the Paul Fennell Studios includes spots that haven’t been seen in over 75 years. We thank the family of Paul Fennell for sharing them with us.


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Penn Mutual

Penn Mutual:
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100 Years of Security

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Paul Fennel Studios (ca. 1948)

Continuing our series of rare industrial films by the Paul Fennell Studios, here is an animated film about the history of insurance in America. Fennell was insured by Penn Mutual, and he pitched his agent with the idea of doing an animated film for their annual report to stockholders. The company liked the idea, so Fennell quickly set up a studio and hired Ed Benedict away from Disney to do design and layout. They continued to work together on commercials and industrial films until the late 1950s.

This film does a good job of turning technical subjects that could easily become tedious into interesting and entertaining film action. It displays Fennell’s experience producing instructional films for the government during WWII, and combined with Benedict’s clear, focused layouts, it is a perfect model of animation as an instructional medium.


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DVD QUALITY VIDEO:
Russian Animation

Dead Tsarevna & The Seven Bogatyrs
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Ivan Ivanov-Vano / 1951

Although this film closely resembles the story of “Snow White and the Seven Dwarfs”, this adaptation is based on a Russian fairy tale about the Princess Tsarevna. The film closely follows the poem written in 1833 by Aleksandr Pushkin. If you are interested, there is a synopsis of the story at Wikipedia.

The director of this film, Ivan Ivanov-Vano began his career in animation in 1927 and made three dozen films over his half century career, most of which were based on Russian folk tales. Early on, he was heavily influenced by Disney, but his personal style developed and grew over his career. In 1947 he directed the first Russian animated feature film, The Humpbacked Horse; and he helped establish ASIFA (The International Animated Film Society) in 1961.

This film incorporates design motifs unique to Russian art and it reflects its culture perfectly. In the modern world, animated films are made in Asia, India, Europe and the United States that all look pretty much the same. It would be good if a diversity of regional styles developed again. After all, art should be a personal expression of one’s life and culture, not a product manufactured to someone else’s design.


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DVD QUALITY VIDEO:
White Serpent

The Tale of the White Serpent
Toei / Taiji Yabushita & Kazuhiko Okabe / 1958

When Toei Animation undertook to create the first full color animated feature, they pushed their resources to their absolute limit. With a staff of nearly 1,400 people working on the film, and an extremely tight schedule of just eight months to complete it, they succeeded in making a wonderful film that is now considered the first Anime feature.

In an act of reconciliation with the Chinese for Japan’s mistreatment of them during WWII, the president of Toei selected a Chinese folktale, "The Tale of the White Serpent" as the subject of the feature. He may have been inspired by a live action adaptation released just two years earlier in Japan. In 1961, "The Tale of the White Serpent" was released in the United States under the title "Panda and the Magic Serpent".

White Serpent

The copy of the film that we are are sharing with our members here is in Japanese with no subtitles, but dialogue is sparse and the story is easy to follow without words. The basic story is about a young prince named Xu-Xian who has a pet snake, but his parents force him to give it up. Years pass and the prince grows up. One night, during a storm, the snake transforms into a beautiful princess named Bai-Niang and a fish transforms into her assistant Xiaoqing. Using magic, she arranges with her servant Xiaoqing to meet with the prince and his pets at the broken bridge. They fall instantly in love, but they are separated by the monk Fa-Hai who believes that Bad-Niang is an evil spirit. Xu-Xian also becomes separated from his pets Panda and Mimi, and they form a gang of animals along with a pig and weasel to try to find the prince. The monk Fa-Hai does battle with princess Bai-Niang and forces her to return to her serpentine form. Bewitched and confused, Xu Xian follows her ghostly human form off a cliff and is killed. Bai-Niang gives up her magical powers to prove her love in exchange for a magic orchid with the power to bring the prince back to life. The princess and Xiaoqing embark on a perilous journey to bring the orchid to him. After a dramatic action sequence at sea, the monk realizes his mistake in keeping the lovers apart. The animal gang help get the orchid to the prince, and he is revived. Bai-Niang rescues Xu-Xian and the prince and princess live happily ever after.

In particular, pay attention to the excellent color and effects animation, as well as the use of humorous caricature in the crowd shots. There is a great deal to be learned from this film. We hope you find it useful in your studies.


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Whew! That is an amazing collection of treasures! The most important information isn’t what you already know… It’s the information you should know about, but don’t know yet. We bring that to you every other month.

THIS IS JUST THE TIP OF THE ICEBERG!

Animation Resources has been sharing treasures from the Animation Archive with its members for over a decade. Every month, our members get access to a downloadable Reference Pack, full of information, inspiration and animation. The RefPacks consist of e-books jam packed with high resolution scans of great art, still framable animated films from around the world, documentaries, podcasts, seminars and MORE! The best part is that all of this material has been selected and curated by our Board of professionals to aid you in your self study. Our goal is to help you be a greater artist. Why wouldn’t you want to be a member of a group like that?

Membership comes in two levels. General Members get access to a bi-monthly Reference Pack as well as a Bonus RefPack from past offerings in the in-between months. We offer a discounted Student Membership for full time students and educators.


JOIN TODAY!
https://animationresources.org/membership/levels/

FREE SAMPLES!

Not Convinced Yet? Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month! That’s 560 pages of great high resolution images and nearly an hour of rare animation available to everyone to download for FREE! https://animationresources.org/join-us-sample-reference-pack/

Sample RefPack

PayPalAnimationAnimation Resources depends on your contributions to support its projects. Even if you can’t afford to join our group right now, please click the button below to donate whatever you can afford using PayPal.


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Posted by Stephen Worth @ 10:36 am

March 9th, 2026

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Thanks To Our Members

Members Appreciation

Member Appreciation Month has ended, but that doesn’t mean that our appreciation ends here. Animation Resources is supported by the people we serve and your support means that we are doing our job bringing you valuable self-study materials. We understand that the economy of animation is in a low ebb right now. That makes us doubly appreciative that you feel strongly enough about what we do to continue your membership.

Animation Resources is “by artists, for artists”. We’re happy that you are a part of our project.

Sincerely
The Board of Directors
of Animation Resources
A 510(c)(3) Non-Profit Organization

THIS IS JUST THE TIP OF THE ICEBERG!

Animation Resources has been sharing treasures from the Animation Archive with its members for over a decade. Every other month, our members get access to a downloadable Reference Pack, full of information, inspiration and animation. The RefPacks consist of e-books jam packed with high resolution scans of great art, still framable animated films from around the world, documentaries, podcasts, seminars and MORE! The best part is that all of this material has been selected and curated by our Board of professionals to aid you in your self study. Our goal is to help you be a greater artist. Why wouldn’t you want to be a member of a group like that?

Membership comes in three levels. General Members get access to a bi-monthly Reference Pack as well as a Bonus RefPack from past offerings in the in-between months. We offer a discounted Student Membership for full time students and educators. And if you want to try out being a member, there is a Quarterly Membership that runs for three months.


JOIN TODAY!
https://animationresources.org/membership/levels/

FREE SAMPLES!

Not Convinced Yet? Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month! That’s 560 pages of great high resolution images and nearly an hour of rare animation available to everyone to download for FREE! https://animationresources.org/join-us-sample-reference-pack/

Sample RefPack

PayPalAnimationAnimation Resources depends on your contributions to support its projects. Even if you can’t afford to join our group right now, please click the button below to donate whatever you can afford using PayPal.


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Posted by Stephen Worth @ 1:07 pm

March 6th, 2026

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LAST CALL! Animation Resources’ Member Appreciation Month Is Ending

Members Appreciation

For the past few weeks, Animation Resources has been giving you reasons why you should join as a member. The question you should ask yourself is, “How much is my creativity as an artist worth to me?”

I vividly remember working with an artist who worked very hard at his job… so hard in fact, he didn’t take time out to invest in himself. He became drained and said, “All output with no input isn’t a good thing.” He took six months off and travelled to places where he could investigate art that he hadn’t taken the time to consider before. When he came back, he was twice the artist he was when he left.

It’s easy to get into a rut in the animation business- in fact, it’s encouraged. Day to day work is reduced to formulas applied mechanically by rote. That isn’t the way an artist should work. That’s what AI does. Who wants to work like AI?

Don’t starve yourself as an artist by focusing on one thing to the exclusion of others. Animation is capable of doing just about anything you can imagine. Why not push the envelope a little?

The best way to do that is to do what the artist I worked with did… expose yourself to art you haven’t considered before. The best way to do that is through a membership in Animation Resources. If you join as an annual member, every month you will receive a Reference Pack contributed to by some of the best artists in the business and curated by some of the most knowledgeable people currently working in the field. You can download this precious material and save it on your hard drive. Over time, you will build a library of animated films, cartooning, podcasts and documentaries worthy of study. As you absorb them, you will become twice the artist you were before you joined Animation Resources.

Monday morning, we will go back to work on the next Members Only Reference Pack, and the Members Appreciation Month specials will end. You won’t be able to join for a week for one dollar , you won’t have access to the FREE massive sample RefPack, and it will be another year until you’ll get these opportunities again.

The dues in Animation Resources are ridiculously low compared to the material you get. Of course you can afford $95 a year. If feeding your creativity isn’t worth that to you, something is seriously wrong with your approach to your career as an artist.

JOIN TODAY before it’s too late. https://animationresources.org/membership/levels/

Members Appreciation

For the past decade, Animation Resources has been serving artists working in the fields of animation, cartooning and illustration. Our volunteers and members have pulled together to raise the bar for our art form, and it’s time to celebrate… It’s Members Appreciation time again!

During the month of February, Animation Resources expresses our appreciation to our members with a very special Reference Pack, and we invite you to become a member too. For the next 30 days, we will be sharing reasons why you should join us. Our benefits of membership far exceed the cost of our annual dues. It’s hands down the best deal in animation.

We understand that it’s a difficult time for professional animators, but wars aren’t won in battle… they’re won in the preparations made in peacetime. Layoffs aren’t the time to rest on your laurels. You can’t afford to lose momentum in your career. You need to work on your skills, take time to learn and experiment, and expose yourself to new ideas so your productivity and creativity will put you at the top of the list for hires once the downturn is over. Animation Resources wants to help you to do that and all we ask is $95 a year. You can afford that.

It’s easy to join. Just click on this link and you can sign up right now online…


JOIN TODAY!
https://animationresources.org/membership/levels/

Join Today!

Here is what you’ll get when you join…

  • Every month, you will receive a brand new Reference Pack which consists of high resolution downloadable e-books packed with fantastic artwork, rare animated films from our collection, documentaries, podcast discussions and more!
  • We also host “Animated Discussions” as members only video programs. Past Podcasts are archived along with our Reference Packs.
  • Every few years, Animation Resources provides more benefits for its members, and we occasionally raise our dues a little to allow us to continue to expand our offerings. But if you join today, we promise that YOUR DUES WILL NEVER INCREASE as long as you maintain your membership.
  • General Membership is just $95 a year. For students and full time educators, it’s just $70. If you are experiencing hardship, let us know and we will help you to maintain your membership uninterrupted. You can cancel your membership at any time on the Membership Account Page.
  • If you aren’t convinced yet that Animation Resources Membership is one of the best deals for artists, JOIN for a three day trial membership for only a buck! See the Dollar Days Page for details.


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Wanna be a member?
WANNA BE A MEMBER? WANNA BE A MEMBER?

With the bi-monthly Reference Packs curated by our Board, the Bonus Archive and the podcasts, you will have a great start at building a personal library of reference material that will serve you for your entire artistic career… and it’s a drop dead bargain. But the best part is that you’ll be supporting a 501(c)(3) non-profit organization that is run by artists and for artists. If you are a creative person, you should be a member of Animation Resources. You owe it to yourself.

FREE SAMPLES!

Not Convinced Yet? Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month! That’s 560 pages of great high resolution images and nearly an hour of rare animation available to everyone to download for FREE!

Sample RefPack


JOIN TODAY!
https://animationresources.org/membership/levels/

Members Appreciation Month

PayPalAnimationAnimation Resources depends on your contributions to support its projects. Even if you can’t afford to join our group right now, please click the button below to donate whatever you can afford using PayPal.

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Posted by Stephen Worth @ 10:00 am