Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In March 2015, they were able to download this great reel of vintage beer commercials. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.
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DVD QUALITY VIDEO:
Schmidt’s Beer Commercial Reel
Paul Fennell Studios (ca. 1956)
It isn’t often that you have the opportunity to follow the development of a television advertising campaign from beginning to end, but this is one of those rare occasions. Ed Benedict designed a series of spots for Schmidt’s Beer with director Paul Fennell in the mid-1950s. This reel is a complete collection of spots that chart a fascinating evolution. The pitch becomes focused, and Benedict’s style evolves from round cute animals, to simple stick figures, all the way to hyper stylized characters similar to his designs for Tex Avery’s “Field and Scream”. Benedict’s layouts in these spots are brilliant, and even though Fennell’s animation is by necessity simple due to the limitations of television budgets, it is still rhythmic, snappy and very fun.
This reel of animated commercials produced by the Paul Fennell Studios includes spots that haven’t been seen in over 50 years. We thank the family of Paul Fennell for sharing them with us.
REFPACK005: Schmidt’s Beer Commercials
M4V Video File / 20:15
439 MB Download
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