Archive for the ‘commercial’ Category

Wednesday, February 3rd, 2016

REFPACK008: Download An Automotive Product Commercial Reel From The 50s


REFPACK 008
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January-February 2016

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Beer Commercial Reel

Automotive Commercial Reel
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Paul Fennell Studios (ca. mid 1950s)

As our members already know, the Paul Fennell Studio was a pioneer in animated television advertising. This time, we are featuring two commercial reels from the mid 1950s.

This commercial reel deals with automotive products- tires, gasoline, motor oil… The Shell gasoline commercial designed by Ed Benedict is a real standout with infectious music and animation. Spots like this certainly wouldn’t get tiresome upon repeated viewings. If you compare the Shell Motor Oil spot to our earlier reel of 1940 theatrical commercials, you will see how Fennell repeated and updated certain concepts from his earliest advertising cartoons.

Because of the ephemeral nature of commercials from the early days of television, these prints may be the last surviving copies of these films in existence. Animation Resources thanks the family of Paul Fennell for sharing these with us.

REFPACK008: Automotive Commercial Reel
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M4V Video File / 8:10
109 MB Download



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Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials


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Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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Thursday, January 28th, 2016

REFPACK008: Download A 1950s Beer Commercial Reel


REFPACK 008
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January-February 2016

MEMBERS LOGIN To Download Video

JOIN TODAY To Access Members Only Content

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

DVD QUALITY VIDEOS:
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Beer Commercial Reel

Beer Commercial Reel
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Paul Fennell Studios (ca. mid 1950s)

As our members already know, the Paul Fennell Studio was a pioneer in animated television advertising. This time, we are featuring two commercial reels from the mid 1950s.

The beer commercial reel includes several commercials each for Gunther’s, Valley Forge, Ram’s Head, and Schaefer Beer. The distinctive designs of Ed Benedict and jazzy musical accompaniment give these spots a very modern feel. They must have seemed unique among contemporary television advertising. It’s interesting to note that the earliest commercials for Gunther’s feature a typical cartoon bear, while the later more modern looking spots all have sports themes. The crew at Fennell was honing in on their target audience to create more effective advertisements.

Because of the ephemeral nature of commercials from the early days of television, these prints may be the last surviving copies of these films in existence. Animation Resources thanks the family of Paul Fennell for sharing these with us.

REFPACK008: Beer Commercial Reel
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M4V Video File / 10:21
80 MB Download



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Beer Commercials
Beer Commercials
Beer Commercials
Beer Commercials
Beer Commercials
Beer Commercials


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Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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Thursday, July 16th, 2015

RefPack 005: Download Schmidt’s Beer Commercials Designed By Ed Benedict


REFPACK 005
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July-August 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

DVD QUALITY VIDEO:
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Schmidt's Beer Commercial Reel

Schmidt’s Beer Commercial Reel
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Paul Fennell Studios (ca. 1956)

It isn’t often that you have the opportunity to follow the development of a television advertising campaign from beginning to end, but this is one of those rare occasions. Ed Benedict designed a series of spots for Schmidt’s Beer with director Paul Fennell in the mid-1950s. This reel is a complete collection of spots that chart a fascinating evolution. The pitch becomes focused, and Benedict’s style evolves from round cute animals, to simple stick figures, all the way to hyper stylized characters similar to his designs for Tex Avery’s “Field and Scream”. Benedict’s layouts in these spots are brilliant, and even though Fennell’s animation is by necessity simple due to the limitations of television budgets, it is still rhythmic, snappy and very fun.

This reel of animated commercials produced by the Paul Fennell Studios includes spots that haven’t been seen in over 75 years. We thank the family of Paul Fennell for sharing them with us.

REFPACK005: Schmidt’s Beer Commercials
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M4V Video File / 20:15
439 MB Download


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Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials


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JOIN TODAY To Access Members Only Content


Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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