Archive for the ‘paul fennell’ Category

Friday, March 13th, 2020

REFPACK008: Download An Automotive Product Commercial Reel From The 50s


REFPACK 032 BONUS
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February-March 2020

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Beer Commercial Reel

Automotive Commercial Reel
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Paul Fennell Studios (ca. mid 1950s)

As our members already know, the Paul Fennell Studio was a pioneer in animated television advertising. This time, we are featuring two commercial reels from the mid 1950s.

This commercial reel deals with automotive products- tires, gasoline, motor oil… The Shell gasoline commercial designed by Ed Benedict is a real standout with infectious music and animation. Spots like this certainly wouldn’t get tiresome upon repeated viewings. If you compare the Shell Motor Oil spot to our earlier reel of 1940 theatrical commercials, you will see how Fennell repeated and updated certain concepts from his earliest advertising cartoons.

Because of the ephemeral nature of commercials from the early days of television, these prints may be the last surviving copies of these films in existence. Animation Resources thanks the family of Paul Fennell for sharing these with us.

REFPACK008: Automotive Commercial Reel
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M4V Video File / 8:10
109 MB Download



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Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials


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Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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Tuesday, August 30th, 2016

VIDEO STORE: Download Penn Mutual Insurance Industrial Film

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In March 2015, they were able to download this fantastic post-war industrial film. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.


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Penn Mutual

Penn Mutual:
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100 Years of Security

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Paul Fennel Studios (ca. 1948)

Continuing our series of rare industrial films by the Paul Fennell Studios, here is an animated film about the history of insurance in America. Fennell was insured by Penn Mutual, and he pitched his agent with the idea of doing an animated film for their annual report to stockholders. The company liked the idea, so Fennell quickly set up a studio and hired Ed Benedict away from Disney to do design and layout. They continued to work together on commercials and industrial films until the late 1950s.

This film does a good job of turning technical subjects that could easily become tedious into interesting and entertaining film action. It displays Fennell’s experience producing instructional films for the government during WWII, and combined with Benedict’s clear, focused layouts, it is a perfect model of animation as an instructional medium.

REFPACK005: Penn Mutual: 100 Years of Security
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M4V Video File / 17:32
364 MB Download


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Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials


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Sample RefPack


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Monday, July 25th, 2016

Video Store: Charm BG – Rare Downloadable Animated Film!

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In January 2015, they were able to download this fantastic industrial film designed by the legendary Ed Benedict. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.


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Charms B.G.

Charm B.G.
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Paul Fennell Studios (1948)

“Charm B.G.” is an industrial film produced for Charm magazine by the Paul Fennell Studios. It incorporates many of the graphic and educational techniques developed in the First Motion Picture Unit during World War II. Layout is by the legendary designer Ed Benedict. This DVD quality transfer was carefully made from the last surviving 16mm print by Stephen Worth.

REFPACK002: CHARM B.G. (ca. 1948)
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M4V Video File / 11:08
264.8 MB Download


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Charm B G
Charm B G
Charm B G
Charm B G
Charm B G
Charm B G


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Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack


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