Archive for the ‘paul fennell’ Category

Tuesday, August 30th, 2016

VIDEO STORE: Download Penn Mutual Insurance Industrial Film

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In March 2015, they were able to download this fantastic post-war industrial film. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.


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Penn Mutual

Penn Mutual:
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100 Years of Security

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Paul Fennel Studios (ca. 1948)

Continuing our series of rare industrial films by the Paul Fennell Studios, here is an animated film about the history of insurance in America. Fennell was insured by Penn Mutual, and he pitched his agent with the idea of doing an animated film for their annual report to stockholders. The company liked the idea, so Fennell quickly set up a studio and hired Ed Benedict away from Disney to do design and layout. They continued to work together on commercials and industrial films until the late 1950s.

This film does a good job of turning technical subjects that could easily become tedious into interesting and entertaining film action. It displays Fennell’s experience producing instructional films for the government during WWII, and combined with Benedict’s clear, focused layouts, it is a perfect model of animation as an instructional medium.

REFPACK005: Penn Mutual: 100 Years of Security
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M4V Video File / 17:32
364 MB Download


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Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials
Schmidt's Beer Commercials


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Sample RefPack


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Monday, July 25th, 2016

Video Store: Charm BG – Rare Downloadable Animated Film!

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In January 2015, they were able to download this fantastic industrial film designed by the legendary Ed Benedict. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.


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Charms B.G.

Charm B.G.
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Paul Fennell Studios (1948)

“Charm B.G.” is an industrial film produced for Charm magazine by the Paul Fennell Studios. It incorporates many of the graphic and educational techniques developed in the First Motion Picture Unit during World War II. Layout is by the legendary designer Ed Benedict. This DVD quality transfer was carefully made from the last surviving 16mm print by Stephen Worth.

REFPACK002: CHARM B.G. (ca. 1948)
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M4V Video File / 11:08
264.8 MB Download


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Charm B G
Charm B G
Charm B G
Charm B G
Charm B G
Charm B G


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Wednesday, July 20th, 2016

Video Store: Download A Reel Of Late 30s Theatrical Animated Commercials

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. In July 2015, they were able to download this reel of early theatrical commercials. Our Reference Packs change every two months, so if you weren’t a member back then, you missed out on it. But you can still buy a copy of this great video in our E-Book and Video Store. Our downloadable DVD quality video files are specially selected from the collection of Animation Resources, and we also offer PDF e-books that are packed with high resolution images on a variety of educational subjects. If you aren’t a member yet, please consider JOINING ANIMATION RESOURCES. It’s well worth it.


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Fennell Theatrical Commercial Reel

Theatrical Commercial Reel
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Paul Fennell Studios (ca. 1938-1939)

Ed Benedict was a pioneer of using animation for advertising. In 1937, Benedict animated on a Walter Lantz cartoon sponsored by Ipana Toothpaste, and it gave him an idea. Along with Jerry Brewer, he pitched Richfield Oil with the idea of projecting animated commercials on billboards in busy downtown areas, synchronized to the flow of traffic. The project fell through, but Benedict and Brewer continued to pick up commercial work, producing promotional short subjects with musical themes for theatrical release.

In 1939, Benedict began freelancing for Cartoon Films Ltd, which was built from the studio and remaining staff of the old Ub Iwerks cartoon studio in Beverly Hills. Along with director Paul Fennell, Benedict designed and animated a series of one minute cartoons for clients like Shell Oil and Rinso Soap. These cartoons were provided to theaters at no charge, and the production of the animation was underwritten by the sponsor. However independent theaters were few and far between. Most were locked into block booking contracts, where they could only run the films supplied to them by the studio with whom they were affiliated. Cartoon Films’ animated commercials got squeezed out of the market, and Fennell and Benedict went their separate ways. In the late 1940s, Ed returned to Fennell’s studio and picked up where he left off, designing industrial films and animated commercials designed for the new medium of television.

This reel of animated commercials produced by Cartoon Films Ltd. includes films that haven’t been seen in over 75 years. We thank the family of Paul Fennell and Animation Resources Advisory Board Member Steve Stanchfield for sharing them with us.

REFPACK004: Theatrical Commercials
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M4V Video File / 16:18
344 MB Download


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Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel


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Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack


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