Archive for the ‘paul fennell’ Category

Thursday, February 18th, 2016

Membership Drive: DOWNLOAD A Reel Of Rare 1939 Theatrical Commercials!


REFPACK 003 RERUN
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March-April 2015

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THIS DOWNLOAD IS A BONUS FOR NEW MEMBERS AND WILL ONLY BE AVAILABLE FOR THREE DAYS! DOWNLOAD IT NOW! AND PLEASE SHARE THIS POST WITH YOUR FRIENDS… MORE MEMBERS MEANS ANIMATION RESOURCES CAN DO MORE TO SERVE THE WORLDWIDE ANIMATION COMMUNITY.

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Fennell Theatrical Commercial Reel

Theatrical Commercial Reel
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Paul Fennell Studios (ca. 1938-1939)

Ed Benedict was a pioneer of using animation for advertising. In 1937, Benedict animated on a Walter Lantz cartoon sponsored by Ipana Toothpaste, and it gave him an idea. Along with Jerry Brewer, he pitched Richfield Oil with the idea of projecting animated commercials on billboards in busy downtown areas, synchronized to the flow of traffic. The project fell through, but Benedict and Brewer continued to pick up commercial work, producing promotional short subjects with musical themes for theatrical release.

In 1939, Benedict began freelancing for Cartoon Films Ltd, which was built from the studio and remaining staff of the old Ub Iwerks cartoon studio in Beverly Hills. Along with director Paul Fennell, Benedict designed and animated a series of one minute cartoons for clients like Shell Oil and Rinso Soap. These cartoons were provided to theaters at no charge, and the production of the animation was underwritten by the sponsor. However independent theaters were few and far between. Most were locked into block booking contracts, where they could only run the films supplied to them by the studio with whom they were affiliated. Cartoon Films’ animated commercials got squeezed out of the market, and Fennell and Benedict went their separate ways. In the late 1940s, Ed returned to Fennell’s studio and picked up where he left off, designing industrial films and animated commercials designed for the new medium of television.

This reel of animated commercials produced by Cartoon Films Ltd. includes films that haven’t been seen in over 75 years. We thank the family of Paul Fennell and Animation Resources Advisory Board Member Steve Stanchfield for sharing them with us.

REFPACK004: Theatrical Commercials
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M4V Video File / 16:18
344 MB Download


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Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel
Fennell Theatrical Commercial Reel


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Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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Wednesday, February 3rd, 2016

REFPACK008: Download An Automotive Product Commercial Reel From The 50s


REFPACK 008
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January-February 2016

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

DVD QUALITY VIDEO:
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Beer Commercial Reel

Automotive Commercial Reel
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Paul Fennell Studios (ca. mid 1950s)

As our members already know, the Paul Fennell Studio was a pioneer in animated television advertising. This time, we are featuring two commercial reels from the mid 1950s.

This commercial reel deals with automotive products- tires, gasoline, motor oil… The Shell gasoline commercial designed by Ed Benedict is a real standout with infectious music and animation. Spots like this certainly wouldn’t get tiresome upon repeated viewings. If you compare the Shell Motor Oil spot to our earlier reel of 1940 theatrical commercials, you will see how Fennell repeated and updated certain concepts from his earliest advertising cartoons.

Because of the ephemeral nature of commercials from the early days of television, these prints may be the last surviving copies of these films in existence. Animation Resources thanks the family of Paul Fennell for sharing these with us.

REFPACK008: Automotive Commercial Reel
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M4V Video File / 8:10
109 MB Download



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Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials
Automotive Commercials


MEMBERS LOGIN To Download Video

JOIN TODAY To Access Members Only Content


Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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Thursday, January 28th, 2016

REFPACK008: Download A 1950s Beer Commercial Reel


REFPACK 008
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January-February 2016

MEMBERS LOGIN To Download Video

JOIN TODAY To Access Members Only Content

Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

DVD QUALITY VIDEOS:
Download Page
Beer Commercial Reel

Beer Commercial Reel
Download Page
Paul Fennell Studios (ca. mid 1950s)

As our members already know, the Paul Fennell Studio was a pioneer in animated television advertising. This time, we are featuring two commercial reels from the mid 1950s.

The beer commercial reel includes several commercials each for Gunther’s, Valley Forge, Ram’s Head, and Schaefer Beer. The distinctive designs of Ed Benedict and jazzy musical accompaniment give these spots a very modern feel. They must have seemed unique among contemporary television advertising. It’s interesting to note that the earliest commercials for Gunther’s feature a typical cartoon bear, while the later more modern looking spots all have sports themes. The crew at Fennell was honing in on their target audience to create more effective advertisements.

Because of the ephemeral nature of commercials from the early days of television, these prints may be the last surviving copies of these films in existence. Animation Resources thanks the family of Paul Fennell for sharing these with us.

REFPACK008: Beer Commercial Reel
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M4V Video File / 10:21
80 MB Download



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Beer Commercials
Beer Commercials
Beer Commercials
Beer Commercials
Beer Commercials
Beer Commercials


MEMBERS LOGIN To Download Video

JOIN TODAY To Access Members Only Content


Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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