Remember those matchbooks that said “Draw Me!” on the front? They advertised a correspondence course called “Famous Artists”. Everyone made fun of “draw Binky the Skunk any size but the same size”; but the truth of the matter was that the Famous Artists Course was no laughing matter- it was one of the best art instructional courses ever created.
Founded by Albert Dorne and Norman Rockwell in the early 1950s, Famous Artists had three courses… Painting, Illustration/Design and Cartooning. Each course consisted of 24 lessons in three oversized binders covering a wide variety of subjects. Each month, a new lesson would arrive in the mail. The student would read the program material, complete the assignment, and mail it back to the school, where a professional artist would critique it and offer suggestions.
To design the courses, Dorne brought together the top artists of the day… Stevan Dohanos, Rube Goldberg, Milton Caniff, Al Capp, Willard Mullen, Virgil Partch, and Whitney Darrow Jr, among others. The result was a correspondence course that puts many current university programs to shame.
There were two editions of the Famous Artists Courses. The first was published in the early fifties, and the second was published almost 10 years later. There were differences between the two, especially in the Design/Illustration course. A concluding chapter written by the cartoonist known simply as “Chad” was added in the second edition. It deals with design for television.
Chad (last name Grothkopf) was eminently qualified to write this chapter. After leaving the Disney Studios in 1938, he was hired by NBC to create the very first commercials for television. At this time, there were approximately fifty television sets in the entire country! Chad also worked in comic books, most notably in Fawcett’s Funny Animals series, for which he created the character “Hoppy the Marvel Bunny”, a rabbit superhero. He passed away in January of 2005 at the age of 89.
Animation Resources is fortunate to have a complete set of the Famous Artists courses, and we began digitizing them for inclusion in the database today. The first article we scanned was Chad’s introduction to the TV design chapter, and his discussion of the storyboard. These scans are quite large, but the size was necessary to clearly reproduce the text and details in this fascinating article. I hope you find them useful.
"In this ever-growing field of television, the visual language is supreme, and the artist is the king. So far, there are no famous artists in this young medium. Maybe you will be one of them." –Chad (1960)
The Famous Artists school is still in operation. Visit their website at www.famous-artists-school.com.
Stephen Worth
Director
Animation Resources
This posting is part of an online series of articles dealing with Instruction.
THIS IS JUST THE TIP OF THE ICEBERG!
Animation Resources has been sharing treasures from the Animation Archive with its members for over a decade. Every other month, our members get access to a downloadable Reference Pack, full of information, inspiration and animation. The RefPacks consist of e-books jam packed with high resolution scans of great art, still framable animated films from around the world, documentaries, podcasts, seminars and MORE! The best part is that all of this material has been selected and curated by our Board of professionals to aid you in your self study. Our goal is to help you be a greater artist. Why wouldn’t you want to be a member of a group like that?
Membership comes in three levels. General Members get access to a bi-monthly Reference Pack as well as a Bonus RefPack from past offerings in the in-between months. We offer a discounted Student Membership for full time students and educators. And if you want to try out being a member, there is a Quarterly Membership that runs for three months.
JOIN TODAY!
https://animationresources.org/membership/levels/
FREE SAMPLES!
Not Convinced Yet? Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month! That’s 560 pages of great high resolution images and nearly an hour of rare animation available to everyone to download for FREE! https://animationresources.org/join-us-sample-reference-pack/
Animation Resources depends on your contributions to support its projects. Even if you can’t afford to join our group right now, please click the button below to donate whatever you can afford using PayPal.
by 
Seeing the fantastic examples by Mary Blair, Milt Gross and Jack Kirby on the internet reminds me how UN-designed many animated films and print cartoons are today. Mark Kennedy has a great post on 
