Archive for the ‘refpack’ Category

Monday, November 30th, 2015

REFPACK 007: Campbells Soup Commercial Reel


REFPACK 007
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November-December 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Campbells Soup Commercial Reel

Campbells Soup Commercial Reel
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Paul Fennell Studios (ca. mid-1950s)

We continue our series of commercial reels from the Paul Fennell Studios with another great reel of commercials from the early days of television. This batch features the Campbells Kids in a variety of themes from old West to pirates to Pilgrims. It may be a little off-putting to hear the same jingle over and over, but remember that these commercials were probably featured one at a time in a weekly television series, so original viewers wouldn’t be quite so overloaded with soup!

These commercials were directed by Paul Fennell and designed by Ed Benedict in the mid-1950s. At the end of the reel is a surprise- a full color Campbells Soup commercial that may very likely be the first color animated television commercial ever aired. The first color TV broadcast was in 1951, but the technology didn’t become prevalent until the early 1960s. Throughout the 1950s, broadcasters dabbled in color but in October of 1954, the anthology program "Ford Theater" became the first series to air in color. My educated guess is that the color Campbells commercial was produced to air with that series. These rare commercials have not been seen since they originally aired, and we thank the family of Paul Fennell for sharing them with us.

REFPACK007: Campbells Soup Commercials
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M4V Video File / 21:18
221 MB Download



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Campbells Soup Reel
Campbells Soup Reel
Campbells Soup Reel
Campbells Soup Reel
Campbells Soup Reel


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Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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Friday, September 18th, 2015

RefPack006: Commercials By Ed Benedict and Carlo Vinci


REFPACK 005
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July-August 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Assorted Commercials Reel

Assorted Commercial Reel
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Paul Fennell Studios (ca. 1950s)

We continue our series of commercial reels from the Paul Fennell Studios with some spots that look forward to what Hanna-Barbera would be doing a few years later. The principle designer at Fennell was Ed Benedict, who went on to design Yogi Bear, Huckleberry Hound and many other classic characters for Hanna-Barbera.

Here Paul Fennell’s crew is joined by Hanna-Barbera’s first on-staff animator, Carlo Vinci. Unhappy with the direction the Terry-Toons studio had taken, Vinci had recently relocated his entire family from New York to the West coast to join his old friend Joe Barbera at MGM. But soon after he arrived, the MGM cartoon studio closed its doors, and Vinci was out of work. He was quickly hired by Disney to animate for the wrap around segments in the Disneyland TV series, but Vinci wasn’t happy with the “old boy” attitudes and the slow pace of the work at Disney. He took freelance work for Fennell on commercials and was introduced to Ed Benedict whose design sense lent itself perfectly to Vinci’s animation style. When Hanna-Barbera was formed in 1957, Vinci and Benedict were among the handful of artists who were the first to be hired, and they helped to establish the studio’s house style.

Ed Benedict likely designed and laid out all of these commercials, and Vinci’s animation can be seen sprinkled throughout this reel. The Ipana Toothpaste and the Swiss Creme Sandwich cookie spots appear to be entirely animated by Vinci. This reel of animated commercials produced by the Paul Fennell Studios includes spots that haven’t been seen in over half a century. We thank the family of Paul Fennell for sharing them with us.

REFPACK006: Assorted Commercials
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M4V Video File / 19:25
363 MB Download


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Assorted Commercials Reel
Assorted Commercials Reel
Assorted Commercials Reel
Assorted Commercials Reel
Assorted Commercials Reel


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Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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Wednesday, September 16th, 2015

RefPack006: Broken Treaties and This Changing World 1941


REFPACK 005
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July-August 2015

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Every other month, members of Animation Resources are given access to an exclusive Members Only Reference Pack. These downloadable files are high resolution e-books on a variety of educational subjects and rare cartoons from the collection of Animation Resources in DVD quality. Our current Reference Pack has just been released. If you are a member, click through the link to access the MEMBERS ONLY DOWNLOAD PAGE. If you aren’t a member yet, please JOIN ANIMATION RESOURCES. It’s well worth it.

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Broken Treaties This Changing World

Broken Treaties / This Changing World
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Cartoon Films Ltd. (1941)

When Ub Iwerks decided to end his contract with Columbia Pictures and leave his own studio behind, Paul Fennell stepped up to take over the reins of Cartoon Films Ltd. One of the first projects that was announced early in 1941 was a current events series outlining the recent military actions taken by the Nazis in Europe. This was before Pearl Harbor and many Americans took an isolationist attitude.

Animator Tom Minton, who worked with Fennell at Filmation in the late 70s remembers him screening these cartoons for the crew. Fennell told them that when “Broken Treaties” opened in Westwood in August of 1941, the audience broke into a chorus of boos, reacting to the blatant propagandizing and the caricatures of European leaders that they would have preferred to ignore. When the second film, “This Changing World” debuted in late December of 1941, the reaction was the exact opposite. The attack on Pearl Harbor was in the headlines, and it was clear that the United States was going to war. Audiences responded favorably, and “This Changing World” was nominated for an Academy Award.

It’s clear that Disney was influenced by these films in making “Victory Through Air Power”. They share a similar format, with a commentator at a desk narrating, animated maps and dramatic scenes of battle rendered in limited animation with lots of camera effects. Paul Fennell pioneered the use of animation for propaganda purposes that would be used later at all the major studios, as well as the First Motion Picture Unit.

Because of the ephemeral nature of these films, these two 16mm prints may be the last surviving copies of these films in existence. Animation Resources thanks the family of Paul Fennell for sharing these with us.

REFPACK006: Broken Treaties 1941
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M4V Video File / 7:33
143 MB Download

REFPACK006: This Changing World 1941
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M4V Video File / 8:38
172 MB Download



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Broken Treaties This Changing World
Broken Treaties This Changing World
Broken Treaties This Changing World
Broken Treaties This Changing World
Broken Treaties This Changing World


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JOIN TODAY To Access Members Only Content


Not A Member Yet? Want A Free Sample?

Check out this SAMPLE REFERENCE PACK! It will give you a taste of what Animation Resources members get to download every other month!

Sample RefPack

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